A trademark is a sign that serves to distinguish their products and services from those of other undertakings; brands are now become the most valuable company assets. The brand has a duration of 10 years from the date of deposit renewable indefinitely.
A registered trademark gives the exclusive right to prevent the use by other companies, the same mark or a similar mark, marketing of products identical or similar to those of your company. Not registering the trademark you risk compromising the investments made to promote the sale of a product.
Since July 2011 you have activated the opposition procedure; our study through the surveillance service is able to assist and intervene promptly counteracting the deposit of the same or similar marks deposited by third parties.
Our professionals are able to assist its customers in the store in Italy, at the European community (OHIM) at WIPO Member States http://www.wipo.int/export/sites/www/treaties/en/documents/pdf/madrid_marks.pdf and in any foreign state.
WHY 'MAKE THE SEARCH ANTERIORITY' ?
The searches, that are carried out in private databases, will allow you to verify that your proposed trademark has not already been registered by third parties.
WHY 'ACTIVATE THE SERVICE MONITORING?
The Surveillance Service Trademarks has the purpose of verifying the deposit by a third party of a mark identical or similar to that sought and initiate the tractive friendly and subsequent opposition.
WHY 'USE A BRAND?
Failure to use the mark makes it susceptible to decay.
TM the ® ?
The abbreviation TM is affixed label brand to the state of demand while the ® symbol is placed on the label of the registered mark.
E 'POSSIBLE TO SELL OR GIVE LICENSE A BRAND?
The brand is in effect a property so as such can be licensed and in which case the holder maintains ownership and can claim the payment of royalties or can be sold.